"Apple patents a smart pen that could copy your handwriting onto an iPad" good...

"Apple patents a smart pen that could copy your handwriting onto an iPad" good read


Apple patents a smart pen that could copy your handwriting onto an iPad
mashable.com
Apple was granted a patent on Tuesday for a "communicating stylus" that would transfer handwritten notes and drawings an Apple device.

Jeff Klein, President of Power Play Marketing, is presenting at the upcoming sem...

Jeff Klein, President of Power Play Marketing, is presenting at the upcoming seminar Social Media for Business - Strategize & Maximize with Facebook, Twitter, YouTube & LinkedIn
Thur. Jan 29, 2015 8:30 AM - 10:30 AM at Lynn University


Social Media for Business - Strategize & Maximize with Facebook, Twitter, You Tube & Linkedin | Official Website for Boca Raton Chamber of Commerce | Boca Raton Chamber of Commerce | Boca Raton, FL
web.bocaratonchamber.com
Example copy of what the Chamber is doing on Facebook:

The Best of the Best: Celebrating the Top 10 of the Moz Top 10 for 2014

Posted by Isla_McKetta

Oh no, another year-end roundup! But before you click away, let me sell you a little on why this is the roundup you actually want to read.

You see, to compile the Moz Top 10 over the last year, we probably read 50 or more articles EACH WEEK, that's around 100 articles for every issue. We then spent innumerable hours curating and culling until we could share with you the very best of those articles in the bi-weekly Top 10.

So this is not just another listicle. This article is in fact the distillation of the very best content from all over the interwebs for the past year that has anything to do with digital marketing. Basically, we read 2,600 (or so) articles so you don't have to.

What does "best" mean?

There's no formula for what makes an article Top-10 worthy. We look for the best content of each two week period and then try and winnow and fit it until each newsletter contains just the right balance of digital marketing tips, tricks, analysis, and inspiration.

We work to reach beyond SEO and find articles that will help people who specialize in content, social, design, UX, and more broaden their skill set and understand the work their marketing compatriots engage in. The mix and style changes as the author of this newsletter changes. I'm biased toward content marketing, Cyrus loves SEO. Trevor's a sucker for a journalistic slant.

But whoever is writing the latest edition is trying to find that perfect balance so you come away from the newsletter having found at least one article that teaches you something new, changes the way you think about marketing, or makes your job a little easier.

We look for articles by authors new and old that are well written, well illustrated, and comprehensive. Sometimes we publish something because it's a really good resource or because it says the thing that needs to be said.

Some pieces make the Top 10 because they are heart-achingly eloquent. And sometimes we include a little something fun, playful, or easy on the eyes (but still educational) at the end to finish your day off right.

Then news breaks (ahem, Google) and we reconfigure it all.

The Top 10 of the Top 10

For the Top 10 of the Moz Top 10, we could have gone with the most newsworthy content—articles that claim some tactic is dead or some era is over, but Search Engine Land already did that, so I wanted to take a different approach.

Instead, I chose the articles from 2014 that endure. Below you'll find articles that continue to inspire, how-tos and guides so comprehensive they deserve a revisit, and, yes, even a few tips and tricks that you should really get to. Without further ado, here are the best of the best…

1. Life is a Game. This is Your Strategy Guide

If you can master life, all that marketing stuff is a cake walk. Level up in your day-to-day with this thoughtful, comprehensive, and gorgeous guide from Oliver Emberton.

2. Announcing the All-New Beginner's Guide to Link Building

Paddy Moogan knows a thing or two about link building, and here he's teamed up with some folks at Moz to turn all of that information into an easy-to-follow yet comprehensive guide. I had no part in this project, so I can safely tell you I <3 the Zelda references.

3. No Words Wasted: A Guide to Creating Focused Content

From getting customer interviews right to nailing content promotion, this massive guide from Distilled covers everything you need to know about content strategy. I learn something new (or rediscover something I should never have forgotten) every time I read it.

4. Micro Data & Schema.org Rich Snippets: Everything You Need to Know

If you don't know what micro data are and you haven't figured out what to do with Schema.org, your content marketing is missing a crucial element for SERP success. BuiltVisible to the rescue with this amazing and easy-to-follow guide.

5. The Beginner's Guide to Conversion Rate Optimization

If you suspect there's a blockage in your sales funnel, it's time to think about CRO. This guide from Qualaroo will tell you everything you need to know to start pinpointing (and fixing) your barriers to conversion.

6. 2014 Industry Survey Results

A survey so big we can only do it once every two years. Peek at salaries, tools, and trends to compare where the digital marketing industry was at the beginning of 2014 to where you are now for a peek at what the future may hold. 

7. UX Crash Course: User Psychology

Composed of 31 lessons, this online "course" will help you understand user motivation and how you can use psychology to massively improve your user experience.

8. A Geek's Guide to Gaming The Algorithms

Sometimes looking at information from a slightly different angle makes it easier to digest. In this delightful piece, Ian Lurie teaches us when it's okay to game the algorithms at the same time as he's spelling out, in plain language, what each algorithm update was really about.

9. The Ultimate List of IFTTT Recipes for Marketers

Favorite part of this amazingly detailed post from SEER? The fact that it starts from a user's perspective. So whether you want to "stalk your competitors' stocks" or "keep track of industry meetups," there's an answer (in the form of an IFTTT recipe) here for you.

10. The Rich Snippets Algorithm

So much changed in the realm of rich snippets last year. AJ Kohn delves into the relationship between those rich snippets and knowledge graph results. It's a heady post that just might offer some interesting insight into the future of SERPs.

Sign up for the Moz Top 10

Like what you see? Want us to read all the articles while you peruse a summary of the most important things you need to know?

Sign up for the Moz Top 10

After you click that big red button, you'll be taken to the Moz Top 10 page and asked to enter your email and hit "subscribe." At that moment we'll put you on the list for the very next edition, currently scheduled for January 13.

Submit to the Moz Top 10

And if you're someone who's writing Top-10-worthy content and we just haven't found you yet, we want to read what you've got. So please send us your suggestions. Each edition of the Moz Top 10 only covers content from the most recent two-week period, so send that link while the content is still fresh.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Mobile helps boost Christmas Day sales by 8.3 percent #internetmarketing #feedly

Mobile helps boost Christmas Day sales by 8.3 percent #internetmarketing #feedly


Mobile helps boost Christmas Day sales by 8.3 percent
www.marketingpilgrim.com
And believe it or not, some people use those after Christmas sales to start buying gifts for next year!

iPhones and iPads made up over half of devices activated on Christmas #technolog...

iPhones and iPads made up over half of devices activated on Christmas #technology #feedly http://buff.ly/1zsCEBR


iPhones and iPads made up over half of devices activated on Christmas
www.engadget.com
Apple's still the king of Christmas when it comes to gadgets, but new holiday data reveals some intriguing new trends. iPhones and iPads accounted for ov

"Facebook Introduces New Video-Centric Features For Business Pages by Matt South...

"Facebook Introduces New Video-Centric Features For Business Pages by Matt Southern" good read


Facebook Introduces New Video-Centric Features For Business Pages - Search Engine Journal
www.searchenginejournal.com
Facebook has recently been spotted testing a new design and a handful of new features aimed to enhance the user experience of business pages when it comes

"Portuguese buses and taxis are also wi-fi routers" good read

"Portuguese buses and taxis are also wi-fi routers" good read


Portuguese buses and taxis are also wi-fi routers
mashable.com
Routers on 600 buses and taxis allow free Internet access and collect data for city planners. A massive mobile Wi-Fi network that could be a model for many cities was launched i...

"Yahoo Directory Closes, Five Days Early" good read

"Yahoo Directory Closes, Five Days Early" good read


Yahoo Directory Closes, Five Days Early
searchengineland.com
The core service that launched Yahoo as an internet company -- the Yahoo Directory -- finally closes 20 years after it began.

"7 things people hate about your website" good read

"7 things people hate about your website" good read


7 things people hate about your website
mashable.com
The worst mistakes you can make on your site, and how to fix them.

"Facebook opens new front in video battle with YouTube and Twitter" good read

"Facebook opens new front in video battle with YouTube and Twitter" good read


Facebook opens new front in video battle with YouTube and Twitter
gigaom.com
Facebook is moving quickly to try and cement its position in video with a new deal to show NFL highlight clips and split the ad revenue — which comes on the heels of its efforts to win over YouTube...

"A controversial YouTube video could create a crazy new form of copyright" goo...

"A controversial YouTube video could create a crazy new form of copyright" good read


A controversial YouTube video could create a crazy new form of copyright
www.theverge.com
Last week, inside a federal courthouse in Pasadena, California, Google tried to stop a ruling that could upend the entertainment industry. The case of Garcia v. Google Inc. was considered in an...

"How The Digital Wallet Will Drive Mobile Commerce in 2015" good read

"How The Digital Wallet Will Drive Mobile Commerce in 2015" good read


http://readwrite.com/2014/12/23/digital-wallet-mobile-commerce-2015
readwrite.com
Because no one likes entering credit-card numbers on a phone.

"Instagram could be one of the best deals of the last decade" good read

"Instagram could be one of the best deals of the last decade" good read


Instagram could be one of the best deals of the last decade
gigaom.com
If a Citigroup analyst is right about the amount of revenue that Instagram will be able to generate from advertising over the next couple of years, Facebook’s acquisition of the company for just $1...

"Study: More teens are fleeing from Facebook" good read

"Study: More teens are fleeing from Facebook" good read


Study: More teens are fleeing from Facebook
mashable.com
Fewer and fewer teens use Facebook these days.

"Google+ can automatically 'enhance' your mobile video recordings" good read

"Google+ can automatically 'enhance' your mobile video recordings" good read


Google+ can automatically 'enhance' your mobile video recordings
www.engadget.com
Google's no stranger to tweaking your photos automagically, and now it's extending that expertise to video. By using Google+ and its auto-backup system f

"Top 10 Tweeted TV Shows In 2014: “The Walking Dead” No. 1, But “The Voice” Sets...

"Top 10 Tweeted TV Shows In 2014: “The Walking Dead” No. 1, But “The Voice” Sets Single-Episode Record" good read


Top 10 Tweeted TV Shows In 2014: "The Walking Dead" No. 1, But "The Voice" Sets Single-Episode Record
marketingland.com
Generating 310,000 tweets in the span of one-minute, "The Voice" set the record for most-Tweeted series minute of 2014.

"LinkedIn Reveals The Top 25 Job Skills Of The Year" good read

"LinkedIn Reveals The Top 25 Job Skills Of The Year" good read


http://readwrite.com/2014/12/19/linkedin-2014-hottest-job-skills-report
readwrite.com
This is what recruiters searched for in 2014.

"Instagram is now worth 49 times what Facebook paid for it" good read

"Instagram is now worth 49 times what Facebook paid for it" good read


Instagram is now worth 49 times what Facebook paid for it
www.engadget.com
Many baulked when Facebook head Mark Zuckerberg agreed to drop $1 billion on Instagram in April 2012. "That's $33 per user," said some; "there's no busin

"The best iPad apps of 2014" good read

"The best iPad apps of 2014" good read


The best iPad apps of 2014
mashable.com
With all-new ways to tell stories, shoot and edit photos and create documents, iPad users can get more done than ever before.

10 fundamental design rules for nonprofits #technology #feedly http://buff.ly/1v...

10 fundamental design rules for nonprofits #technology #feedly http://buff.ly/1vVBcFI


10 fundamental design rules for nonprofits
mashable.com
Innovative design can change the world. Crucial tips for nonprofits and social good designers.

LinkedIn Redesign To Display More Actionable Info To Help Trigger More Connectio...

LinkedIn Redesign To Display More Actionable Info To Help Trigger More Connections #internetmarketing #feedly


LinkedIn Redesign To Display More Actionable Info To Help Trigger More Connections
marketingland.com
A cleaner LinkedIn homepage is coming, chock full of new personalized stats and enhanced ways to keep in touch with connections.

LinkedIn Redesign To Display More Actionable Info To Help Trigger More Connectio...

LinkedIn Redesign To Display More Actionable Info To Help Trigger More Connections #internetmarketing #feedly


LinkedIn Redesign To Display More Actionable Info To Help Trigger More Connections
marketingland.com
A cleaner LinkedIn homepage is coming, chock full of new personalized stats and enhanced ways to keep in touch with connections.

Google Top Trending Searches of 2014: 'Frozen,' Robin Williams and World Cup #lo...

Google Top Trending Searches of 2014: 'Frozen,' Robin Williams and World Cup #local #feedly http://buff.ly/1vVAubk


Google Top Trending Searches of 2014: 'Frozen,' Robin Williams and World Cup
www.sun-sentinel.com
Disney's "Frozen" was the only entertainment title to break into Google's top 10 ranking of U.S. trending searches for the year, alongside other major stories of 2014 including the suicide of actor and...

Google Top Trending Searches of 2014: 'Frozen,' Robin Williams and World Cup #lo...

Google Top Trending Searches of 2014: 'Frozen,' Robin Williams and World Cup #local #feedly http://buff.ly/1vVAubk


Google Top Trending Searches of 2014: 'Frozen,' Robin Williams and World Cup
www.sun-sentinel.com
Disney's "Frozen" was the only entertainment title to break into Google's top 10 ranking of U.S. trending searches for the year, alongside other major stories of 2014 including the suicide of actor and...

"Google's Android Studio 1.0 Makes Building Apps Easy" good read

"Google's Android Studio 1.0 Makes Building Apps Easy" good read


Google's Android Studio 1.0 Makes Building Apps Easy
lifehacker.com
Windows/OS X/Linux: Google's Android Studio is out of beta, replacing Eclipse as the standard for Android application development. Aspiring Android app developers: Eclipse is still good to know, but start...

Five Bad Marketing Habits To Give Up In 2015

Five Bad Marketing Habits To Give Up In 2015


Five Bad Marketing Habits To Give Up In 2015
marketingland.com
As 2014 draws to a close, many of us are trying to both take stock of the year behind us and get ready for the one ahead. There’s a lot of advice out there

SlideShare Launches Free Analytics

SlideShare Launches Free Analytics


SlideShare Launches Free Analytics
marketingland.com
LinkedIn's presentation sharing website now offering geographic, traffic and timing data for all users.

YouTube Is Testing An Easy GIF-Making Feature

YouTube Is Testing An Easy GIF-Making Feature


http://readwrite.com/2014/12/12/youtube-tests-gif-maker
readwrite.com
GIFs are about to get easier to make.