From the author...
Mobile marketing is transforming the way businesses of all sizes interact with their clients. Whether a local business or a global 1000 enterprise, mobile marketing is an integral part of “personalized” marketing. Consider these statistics:
- The “average” person looks at their mobile phone 25-35 times a day.
- 91% of people keep their phone within 3 feet, 24 hours a day, 365 days a year.
- By the end of 2014, more people will use mobile phones than PCs to get online.
- The “open rate” for text messages is five times higher than the open rate for emails.
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